Cheetah
PHOTOGRID
| 2016 - 2017 Branding / UI
Best photo & video collage maker. PhotoGrid makes photo collage super easy. All you have to do is to import photos, then pick a layout from over 20,000 templates. It allows users to create eye-catching collages and social media post!
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About The Project
PhotoGrid is a powerful photo collage and editing app with over 100 million users. It allows users to create eye-catching collages and social media post.
The next step is
Rebranding: Logo with modern style and update the UI style to make it looks younger and user-friendly.
New Features: Support AR&AI filters, patterns, stickers, etc.
Social Media: Build the community of PhotoGrid
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PhotoGrid Users
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Age
58% of users are between the ages of 18-24.
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Gender
74% of users are female.
From the user data, we found that the majority of PhotoGrid users are young women, so there is a clearer direction of rebranding.
| 03
Redesign Logo
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Old
Analyzing the old brand logo, it can be found that it include four colors and icons, representing community, photo, video and fun. These four parts are combined into a grid. In logotype side, using sans-serif font with thin and bold style to emphasize the functionality of Grid.
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New
The new brand logo is designed by the following four parts,
Color: The gradient effect is removed and the main four colors are kept. Flat style can make it easy to use in various scenes.
Icon: Remove icons and keep the winking face which represents the most important spirit of PhotoGrid — Fun. A concise icon can make the brand more recognizable and easy to remember.
Shape: Increase the arc of the rounded corners of the logo to make the overall style look more youthful and friendly.
Logotype: The logotype has been changed to a more rounded typeface, and the thin style has been removed for a more balanced look overall.
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Recognizability
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Visual Refresh
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Landing Page (Old Version)
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Landing Page (New Version)
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Edit Mode
The dark background allow users to focus on editing photos and use the appropriate color to help guide users. Unified icon style for visual consistency.
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New Features
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Effect Filters and AR Lenses
Effect filters and AR lenses bring more fun to users in taking pictures and make users willing to spend more time on PhotoGrid. Users share photos taken with PhotoGrid on social media, thereby enhancing PhotoGrid's brand awareness.
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Meme
Meme is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme.
It can be seen everywhere on the Internet and is easy to spread, adding the function of making Meme to improve the usage rate of PhotoGrid.
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Pattern
Patterns are also a recently popular feature, users can create a series of cute wallpapers by cutting out their favorite images.
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AI Filter — Twinkle
AI filter is one of the recent popular trends, which uses machine learning to give photos a certain style and create a GIF photo. PhotoGrid has also caught up with this trend, allowing users experience to give photos the style of world famous paintings.
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AI Filter — Venus Filter
Based on face detection and machine learning, Venus Filter incorporates facial features in photos into people in paintings. Increase PhotoGrid usage and sharing with such a fun filter.
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Wow Filter — Animals Vision
People are always curious about the perspective of animals. PhotoGrid provides these interesting filters, allowing users to experience what the world looks like as seen by different animals.
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Community
In order to improve the vitality of the PhotoGrid community, we moved the feeds page to one of the tabs. And I added many different designs to optimize it, such as swipe hints, bullet chat, like effect, ranking achievements, etc.
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Charge Master
PhotoGrid also provides an optional function — Charge Master. Through this function, the battery can be prevented from overcharging, thereby increasing the battery life; PhotoGrid can also use this function to increase the display scene of advertisements.
AWARD
